Trade associate member update

Crosby & Associates – knowing landowners’ needs

FFVA trade associate member Crosby & Associates, Inc. is a leading provider of agriculture real estate brokerage and management services. With offices in Winter Haven, Tavares and Hawkinsville, Ga., the company is nationally recognized as an expert in large land tract real estate and consulting.

Ben Crosby, CCIM, ALC who heads Crosby & Associates, is a 30-year veteran of the large land tract real estate business. He established the company in 2002. Its team specializes in ranch land, row crops, farms, commercial and development opportunities and recreational acreage. And an in-house marketing department ensures each client’s property is put before targeted potential buyers.

Caitlin Meadows, marketing coordinator, says the company’s main interest is finding the right property for the right use for its clients. The firm takes an individualized approach. It sells land through public auction, private treaty (closed bid) and through traditional listings. Auctions are hosted in cooperation with Murray Wise Associates.

Ben Crosby, CCIM, ALC who heads Crosby & Associates, is a 30-year veteran of the large land tract real estate business.

“Not all tracts are candidates for a public auction,” Meadows said. “But when they are, it truly offers the seller a unique experience and maximizes the value of the property. We handle the marketing, we target potential buyers, and we have open houses where we bring folks out so they can review the property details and take a tour. And then we set a date for the auction. That way, our seller knows exactly when their property is going to be sold.

“We’ve had a lot of success with this approach to selling. Auctions bring together many different types of buyers with different backgrounds and potential uses for the property,” she said.

“Private treaty sales work the same way but give added value when the seller would like discretion or when it may create an atmosphere of interest from multiple buyers,” Meadows said. “We target the potential candidates who we feel could potentially benefit from the property, potential buyers submit offers, and we set a date for bids to close.”

Many smaller properties are listed on the company’s website,

Meadows says the firm has experienced and met the challenges presented by the ebbs and flows of the real estate marketplace and the economy as a whole. “We’ve brokered a lot of larger developments and residential development when the economy allowed it some years ago when there was a lot of growth in Florida, but our steady clients are in agriculture,” she said. “The bulk of our focus is on farmland, citrus and cattle land.”

Recently, Ben Crosby accepted a national award from the Realtors Land Institute for collaborating with Murray Wise Associates on a $77.3 million transaction.

Learn more about Crosby & Associates by visiting its website, or give the team a call at 863-293-5600.

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