Producer profile: Generation Farms – Helping generations of families grow stronger

Generation Farms comprises three farms that, working together, strive to be the premier vegetable and fruit supplier for the East Coast. The entity includes third-generation operation Coggins Farms, which began in 1945. Stanley Farms began growing Vidalia onions in 1975, although family patriarch R.T. Stanley began farming as a sharecropper in 1964. A third, Suwanee farms, was founded in 1979 in the Suwannee River Basin and expanded into other areas of Florida and Georgia.

They work to bring “the freshest produce to market faster, and help to promote sustainable farming practices,” said Jamie Brannen, a new member of the FFVA board of directors and general manager of produce for Generation Farms.

Generation Farms grows a wide variety of seasonal and year-round produce. A star in its show is onions. For more than three generations, the Stanley family has run one of the most respected onion-growing and processing operations in the South. Their growers bring a legacy of high-quality processing and operational management to Generation Farms’ crop—not to mention some of the most delicious onions east of the Mississippi River.

The operation is also the largest grower, packer and shipper of carrots on the East Coast, allowing it to accommodate orders of any size or variety. With three generations of carrot-growing expertise, the Coggins family name is synonymous with quality produce throughout the Southeast.

“We begin the year with carrots coming out of the Gainesville area and move to the Madison County area. We also have sweet potatoes and green beans from these same areas,” Brannen said. “We move up a little to around Jennings for onions and blueberries.” The farms also grow kale and watermelons.

Generation Farms boasts the largest organic acreage on the East Coast as well.

Among the operation’s priorities are food safety and sustainability. It is committed to delivering the highest possible food safety standards in every part of its operation. All facilities and farms are audited by third parties against one or more Global Food Safety Initiative schemes. Certification under the GFSI auditing schemes requires the Generation Farms team to be constantly prepared for an inspection.

As far as sustainability, the operation is keenly focused on conserving and protecting precious water resources. “We’re implementing and pursuing a number of innovative water management activities,” said Brannen. “Specifically, we have processes in place to use third-party water and land professionals to assess projects before implementing to make sure we are using best agricultural practices for the environment.

“It’s encouraging to see a company put their money where their mouth is. We hear about both food safety and sustainability all the time from companies all across produce, and a lot of times it’s just marketing. But at Generation Farms we fully utilize our resources to be the best we can be in both areas,” Brannen said.

All that work takes good people at all levels. “I think our greatest challenge is labor. We grow crops that are very hands-on and take a lot of people. Potatoes, onions and berries are all hand-harvested and managing that many people can be very challenging,” Brannen said.

In spite of the challenges of maintaining such high standards, it’s rewarding. Brannen said they are committed to living up to their mission.

“Our mission at Generation Farms is to help generations of families grow stronger through access to quality food,” Brannen said.

Learn more about Generation Farms at generationfarms.com.

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