From The Harvester, October 1972.
Workshops draw much praise from conventioneers
Serious business resulted from the somewhat light and fun-filled atmosphere that surrounded the 29th annual FFVA convention.
Three very important workshops were held during the afternoon on Tuesday, Wednesday and Thursday.
Tuesday, many questions were answered by area director James E. Blount about the effect the OSHA act is having on agriculture and how new inspection laws will affect agriculturally related employment.
Rural Manpower service was explained by Ben Patterson, director of Labor and Employment Opportunities, Florida Department of Commerce. The importance of implementing legislation for the Right to Work provision in Florida’s Constitution was discussed by Alan D. Blincoe, Executive Director, Florida Citizens for Right to Work.
Questions and answers proved to be very stimulating and created a great deal of interest among the capacity crowd that jammed the room.
FFVA’s Transportation Committee Chairman Roy Vandergrift Jr. opened the Wednesday afternoon Transportation Workshop. Members of many transportation industries and shippers and receivers were on hand to hear United Fresh Fruit and Vegetable Association’s Traffic Manager Durward Seals.
Seals’ wide experience in the fields of produce and his relationship with the transportation industry came through clearly. Mr. Seals made his points well and kept the group’s attention with his polished presentation.
A most interesting and practical Marketing Workshop was held Thursday afternoon. George M. Talbott, manager of the Florida Celery Exchange, gave a practical lesson in how to know when to and when not to invoke marketing orders. A complex subject was handled clearly and concisely by Talbott. Mr. Talbott is considered to be one of the most knowledgeable people in the field of marketing orders.
Ears certainly perked up when Willard E. Botts, manager of FFVA’s Public Relations Division, said, “Nobody needs your product.” Truer words were never spoken. Through a graphic presentation complete with slides, Botts drove home his point that the fresh fruit and vegetable industry is in a perfect position to promote its products. Botts even gave step-by-step instructions to successful promotion planning.
Rounding out the panel was Dr. Clyde Murphree, associate agricultural economist, Agricultural Station, Gainesville. Cooperative and unified efforts of growers were stressed by Murphree. A realist, Murphree acknowledged the problems that stood in the way but emphasized that there were ways that all of them could be overcome.
FFVA’s Marketing Committee Chairman Harold H. Kastner, Sanford, moderated the discussion.
In all, the workshops were very well received and plans are in the works for more workshops for next year’s convention.